Press releases are an essential tool to devise any public relations strategy. These simple, persuasive documents inform your clients about product releases, events and other newsworthy items which your organization produces. They are written to raise the interest of publication houses, who may seek to write about it further.
If written correctly, a press release serves two purposes. Increase back links for off-page SEO and spreading word on the web.
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Writing strong and attention grabbing headlines.
Adjusting to suit the standards subscribed by the media.
Submitting these to high PR directories.